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As we celebrate International Women’s Month, we had the pleasure of sitting down with our founder, Cindy Kasindorf. Cindy’s journey as a female founder in the wellness space is an inspiring testament to the power of passion, perseverance, and purpose. In this special Q&A, she shares her experiences, challenges, and advice for aspiring women entrepreneurs.
What inspired you to start Remedy Organics, and how has your journey as a female founder shaped the brand?
My inspiration to create Remedy Organics began with my lifelong passion for health and wellness. I am a big believer in using food as medicine. I was always intrigued by ancient wisdom and would always turn to natural remedies instead of a medicine cabinet for healing and prevention. Growing up, my father had diabetes, and I learned to make the connection between food and how it affects our body. This was further reinforced years later when my daughter was born, she had nightly episodes of inconsolable crying fits. I stood there rocking her for hours each night, and my conventional doctor told me it was colic and that, eventually, she would grow out of it. I couldn’t just accept that, so I relentlessly searched everywhere for answers. My gut feeling was to look at everything I was eating as I was nursing her. I decided to try an elimination diet and ultimately found out that when avoiding all dairy, the colic ceased, and we had a happy and calm baby!
As a Certified Holistic Nutritionist, I saw firsthand how plant-based nutrition could be transformative for health and well-being, so I began crafting functional wellness shakes in my practice.
I was encouraged by my community to share them with a wider audience. That encouragement led me to create Remedy Organics in 2017, with the goal of making functional, plant-based nutrition accessible to all.
Being a female founder has shaped the brand in many ways. I have used my strong intuition and experience to navigate challenges. It is most important to me to never compromise on the integrity of our products and high-quality ingredients along with transparency, which is why every Remedy Organics product is made in a transparent bottle and key ingredients are displayed front and center—because everyone deserves to know exactly what they’re putting in their bodies.
International Women's Month is all about empowerment—what does female empowerment mean to you?
One of my favorite quotes is, “She believed she could, so she did.” To me, female empowerment means having the confidence to pursue your dreams, the strength to overcome challenges, and having the support of a community that uplifts one another. It’s about breaking barriers and proving that women can lead, innovate, and transform industries.
Who are the women who have inspired you throughout your career, and why?
The women in my family have inspired me. I am one of 5 sisters, and I grew up with lots of cooks in the kitchen with my mom, aunts, sisters, and now my daughter. When I was just 16, my aunt took me to a farmers’ market and showed me how to select fruits and vegetables. When we came home, she taught me how to cook. Although I was eager to get in the kitchen, things didn’t go too well. The first time, my dish was too bland, and the second time, it was overly salted. The third time was the charm, and my love for cooking was born!
I have been inspired by many incredible women throughout my journey. Women who challenge the status quo, who push boundaries, and who lead with integrity and purpose. Whether it's female entrepreneurs revolutionizing industries, holistic health advocates educating others on wellness, or mothers balancing both career and family, I draw inspiration from those who create a meaningful impact through their work and their lives.
What advice do you give to young women aspiring to start their own business or enter the wellness industry?
Starting a business is one of the most challenging yet rewarding journeys you can embark on. My advice is to stay true to your mission and believe in your vision—even when the road gets tough. Surround yourself with people who share your values, and don’t be afraid to ask for help. Time management is crucial, as is maintaining a healthy work-life balance. Most importantly, never underestimate the power of persistence—success doesn’t happen overnight, but with passion and determination, everything is possible.
Can you share a moment when you felt especially proud of what you've accomplished with Remedy Organics?
One of the most surreal moments for me was seeing Remedy Organics on the shelves of Whole Foods and Walmart. It was a visual reminder of how far we had come—from my home kitchen to being available in major retailers nationwide. Another deeply moving moment was receiving an email from a customer who told me that our shakes had changed her life. She had a chronic illness that made it difficult for her to get out of bed, but our wellness shakes gave her the nourishment and energy she needed to spend more time with her daughter. Knowing that we are making a real difference in people’s lives is incredibly fulfilling.
Can you share some challenges you faced as a woman in the wellness industry & how you overcame them?
One of the biggest challenges was balancing the many roles required to launch and grow a brand. In the beginning, I was doing everything—formulating products, handling sales, and making deliveries. I was working long days and nights; it was exhausting, but I kept pushing through. Over time, I learned to delegate, build an incredible team, and focus on my strengths. Another challenge was navigating this industry, as I came from the health and wellness world as a Certified Holistic Nutritionist but did not come from the food & beverage industry. I remained committed to my mission and did not compromise on the integrity of our products, and I was able to earn the trust and respect of consumers and industry leaders.
How does Remedy Organics support women—whether through products, values, or company culture?
At Remedy Organics, we are committed to supporting and uplifting women in multiple ways. We proudly partner with organizations like Protect Our Breasts, which educates and empowers young women to make healthier lifestyle choices. Our team is also composed of strong, talented women who play a critical role in shaping our company’s success. We believe in fostering a collaborative and supportive work environment where women can thrive and lead. Additionally, our products are developed to support overall wellness, with functional ingredients that provide sustained energy, hormonal balance, and immune support—helping women feel their best every day.
Final Thoughts
As we celebrate International Women’s Month, I encourage all women to pursue their passions, believe in their abilities, and uplift each other along the way. Whether in business, wellness, or life, we are stronger together. Thank you for being part of this journey, and I hope to continue inspiring and empowering others through Remedy Organics.
Stay connected with us and follow our journey @remedyorganics on Instagram for more wellness inspiration and updates!
